Paper design brief

You are not using a logo generator. Pencil, marker, and tracing paper only. Two colors plus paper. One typeface. Must work in black.

1. The client (invented)

Business name ________________________________

What they make or do ________________________________

Who it is for ________________________________

Three feeling words: ________ · ________ · ________

2. Constraints

☐ Two colors ☐ One typeface ☐ Works at thumbnail size ☐ Works in black

3. Type of mark I will try

☐ wordmark ☐ lettermark ☐ pictorial ☐ abstract ☐ combination ☐ emblem

4. Thumbnails — at least six tiny ideas

5. Final mark (clean drawing)

6. One-color test

7. Artist statement (4–6 sentences)

Use: I chose · because · so that · I notice · This works because